Shulph Ink
Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
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Excellent- More about Fashion Marketing in Emerging Economies Volume II: South American, Asian and African Perspectives
This book explores the fashion industries in emerging markets, providing insights, challenges, and opportunities for growth. It discusses marketing strategies, tools, and technologies, and the need for additional research and practical insights. It is a valuable resource for students, scholars, and practitioners interested in exploring opportunities in these markets.
Format: Hardback
Length: 289 pages
Publication date: 13 December 2022
Publisher: Springer International Publishing AG
This comprehensive book delves into the intricate world of fashion industries in emerging markets, providing valuable insights, challenges, and opportunities for their development and economic growth. The fashion industry is experiencing a remarkable surge in emerging markets, with fashion marketers and retailers recognizing the immense potential of this region for future growth. As a result, they are actively exploring strategies to tap into these markets and secure their place in the global fashion landscape. Moreover, marketing techniques, tools, and technologies have undergone significant advancements, adapting to the unique needs and preferences of consumers in emerging economies.
In response to the growing demand for comprehensive research, information, recommendations, and insights from practitioners, entrepreneurs, students, and academics, the contributing authors have employed a diverse range of methods and theories to uncover, analyze, demonstrate, and present the facts in their chapters. The book serves as an invaluable guidepost for future research, offering a comprehensive understanding of fashion marketing in emerging economies, particularly in South America, Asia, and Africa.
The book provides timely and relevant information on emerging trends and growth areas within the fashion industry, such as sustainability, digital platforms, supply chain and logistics. It offers valuable insights for anyone seeking to explore opportunities in these dynamic market economies. Whether you are a student, scholar, or practitioner, this book serves as a valuable resource, offering a wealth of knowledge and practical applications to support your endeavors in the fashion industry.
Weight: 516g
Dimension: 280 x 236 x 24 (mm)
ISBN-13: 9783031070778
Edition number: 1st ed. 2023
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