GwynethMoore
Fashion Promotion: Building a Brand Through Marketing and Communication
Fashion Promotion: Building a Brand Through Marketing and Communication
YOU SAVE £4.34
- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Bulk ordering. Want 15 or more copies? Get a personalised quote and bigger discounts. Learn more about bulk orders.
Couldn't load pickup availability
- More about Fashion Promotion: Building a Brand Through Marketing and Communication
Fashion Promotion is a guide to promoting a brand through digital channels and traditional methods. It covers developing a brand, influencers, street style sites, digital fashion, online and offline marketing, creating a vision, and public relations. The new edition covers the impact of mobile, virtual and augmented reality, and sustainable production and distribution.
Format: Paperback / softback
Length: 168 pages
Publication date: 11 February 2021
Publisher: Bloomsbury Publishing PLC
Fashion Promotion is a comprehensive and inspiring guide to effectively promoting a brand. It delves into the latest strategies and techniques used by brands to engage with customers, encompassing both traditional and digital channels. The book covers a wide range of topics, including developing a unique brand identity, leveraging the influence of influencers and street style sites, exploring digital fashion, implementing effective online and offline marketing techniques, creating a compelling brand vision, and managing public relations. It provides readers with practical insights and actionable steps to enhance their brand's presence and connect with consumers in innovative and captivating ways.
The new edition of Fashion Promotion takes a deeper dive into the impact of mobile technology on fashion retail transactions and marketing, emphasizing the role of virtual and augmented reality in enhancing consumer experiences. Additionally, it highlights the growing importance of sustainable production and distribution practices, emphasizing the need for brands to adopt eco-friendly practices to cater to environmentally conscious consumers.
Whether you are a fashion enthusiast, a marketing professional, or a brand owner, Fashion Promotion offers valuable insights and practical strategies to help you thrive in the dynamic world of fashion. By embracing the opportunities presented by digital communication and sustainability, you can create a strong and influential brand that resonates with your target audience.
Weight: 380g
Dimension: 160 x 229 x 13 (mm)
ISBN-13: 9781350090279
Edition number: 2 ed
This item can be found in:
UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
International deliveries:
Shulph Ink now ships to Australia, Belgium, Canada, France, Germany, Ireland, Italy, India, Luxembourg Saudi Arabia, Singapore, Spain, Netherlands, New Zealand, United Arab Emirates, United States of America.
- Delivery times: within 5 - 10 days for international orders.
- Shipping fee: charges vary for overseas orders. Only tracked services are available for most international orders. Some countries have untracked shipping options.
- Customs charges: If ordering to addresses outside the United Kingdom, you may or may not incur additional customs and duties fees during local delivery.
