Fashion Tech Applied: Exploring Augmented Reality, Artificial Intelligence, Virtual Reality, NFTs, Body Scanning, 3D Digital Design, and More

The adoption of technology in the fashion industry has created a market opportunity for more diverse retail experiences, including NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. This book will teach you how to use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to revolutionize how you approach fashion, both as a consumer and as a designer.

Format: Unspecified
Length: 262 pages
Publication date: 17 November 2023
Publisher: APress

Enhance your fashion design skills with the latest technology.

Explore the potential of 3D printing and other advanced manufacturing techniques.

Understand the role of technology in marketing and retail strategies.

Gain insights into the future of fashion technology and its impact on the industry.

Provide a more tactile experience for your customers, who won't even need to physically visit stores while optimizing conventional production processes and eradicating the tenuous tasks that nobody really likes to do.

Reevaluate all parts of the value chain. You'll see the ways technology has been used by fashion brands so far within design, production, marketing, and retail. Then discover the market opportunity that technologies such as 3D printing, augmented reality, and more bring into the chain. Challenge the ways in which you implement basic functions in your own practices.

Despite the dominance of brick & mortar stores, digital platforms have emerged to pave the way for more diverse retail experiences with the adoption of technology in the fashion industry. We're talking about more than just online shopping. Tap into NFTs, online fitting rooms, and tech solutions for better customer acquisition and increased sales. Fashion tech is more than just clothing covered in LEDs. It is the adoption of value chain optimizations, customer experience enhancing tools, and advanced operations management into existing business models. When taken seriously by the industry, it will be the future of how we all sell and purchase our products and interact with them.

With a particular focus on apparel, each section of this book will put a lens on the existing conventions practiced in the industry at all stages of the value chain and how the help of technology could completely transform fashion for a more cost-efficient, sustainable, and time-efficient industry.

Use augmented reality, virtual reality, NFTs, body scanning, 3D design, and more to completely revolutionize how you approach fashion. Both as a consumer and as an amazing designer!

What You'll Learn

Become more creative.

Enhance your fashion design skills with the latest technology.

Explore the potential of 3D printing and other advanced manufacturing techniques.

Understand the role of technology in marketing and retail strategies.

Gain insights into the future of fashion technology and its impact on the industry.

Weight: 438g
Dimension: 235 x 155 (mm)
ISBN-13: 9781484296936
Edition number: 1st ed.