Fashion Thinking: Creative Approaches to the Design Process

Fashion Thinking 2nd Edition explores the creative thinking process of ten exceptional fashion design students, featuring six new interviews and four new case studies. It demystifies the creative process to help readers develop their own unique collection, with a companion website featuring curated videos and websites.

Format: Paperback / softback
Length: 232 pages
Publication date: 10 December 2020
Publisher: Bloomsbury Publishing PLC

Fashion is a dynamic and ever-evolving industry, driven by the creativity and innovation of designers who challenge the status quo and push the boundaries of what is possible. In this second edition of Fashion Thinking, we take a closer look at the creative process behind fashion design, featuring ten exceptional fashion design students who respond to a brief and explore their diverse strategies and the thinking behind their final collections.

The book is beautifully illustrated and structured to clearly demonstrate how to take ideas from concept to design, demystifying the creative thinking process and helping readers develop their own unique collection. Each designer is profiled in depth, showcasing their unique style and approach to fashion design.

One of the key themes of the book is the importance of collaboration and teamwork in fashion design. The designers featured in the book have worked with a range of professionals, including photographers, stylists, and patternmakers, to bring their vision to life. They also discuss the challenges and rewards of working in a collaborative environment and how it can help them to develop their skills and creativity.

Another theme of the book is the use of technology in fashion design. The designers featured in the book have incorporated new technology, such as adaptive design for the visually impaired and the use of augmented reality, into their work. They discuss the benefits and challenges of using these technologies and how they can be used to create innovative and accessible fashion designs.

Fashion Thinking also includes four new case studies, each of which incorporates new technology and approaches to fashion design. These case studies include a range of projects, from a sustainable fashion line to a virtual reality fashion show. The designers discuss the challenges and opportunities that they faced during the design process and how they used their creativity and innovation to overcome them.

In addition to the interviews and case studies, Fashion Thinking includes a companion website to this book, with curated videos and websites relating to each designer. The website provides a deeper understanding of the creative process and the thinking behind each collection, allowing readers to explore the designs in more detail.

Overall, Fashion Thinking is a valuable resource for anyone interested in fashion design, providing insight into the creative thinking process and the strategies used by some of the most talented designers in the industry. Whether you are a student, a professional, or simply a fashion enthusiast, this book will inspire and motivate you to push the boundaries of your own creativity and design.

Weight: 796g
Dimension: 270 x 209 x 18 (mm)
ISBN-13: 9781350082755
Edition number: 2 ed