EundeokKim,Ann MarieFiore,Dr AlicePayne,HyejeongKim
Fashion Trends: Analysis and Forecasting
Fashion Trends: Analysis and Forecasting
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- More about Fashion Trends: Analysis and Forecasting
Fashion Trends: Analysis and Forecasting provides a comprehensive guide to forecasting fashion trends, using professional case studies and visual materials to demonstrate techniques and concepts. It covers an updated model of the fashion trend analysis and forecasting process, social media, digital influencers, sustainability, and the 'end of fashion' including recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.
Format: Paperback / softback
Length: 184 pages
Publication date: 11 February 2021
Publisher: Bloomsbury Publishing PLC
In the ever-evolving world of fashion, predicting the next trend can be a daunting task. However, Fashion Trends: Analysis and Forecasting provides a comprehensive guide to understanding and forecasting fashion trends. This revised edition offers an updated model of the fashion trend analysis and forecasting process, along with expanded coverage of social media, digital influencers, sustainability, and social responsibility. The authors also delve into the 'end of fashion' and what lies ahead, including recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in promoting sustainable lifestyles.
The book covers key topics such as the characteristics of an innovation, the influence of consumer groups, long- and short-term fashion forecasting, sociocultural factors, the roles of fashion professionals, consumer and industry trends, accelerating product innovation and diffusion, changing trend forecasting formats, and the impact of trend forecasting on business decisions.
Through professional case studies and visual materials, the book offers a practical and insightful approach to forecasting fashion trends, enabling readers to stay ahead of the curve and make informed decisions in the industry. Whether you are a fashion professional, student, or simply interested in fashion, Fashion Trends: Analysis and Forecasting is a valuable resource for anyone seeking to gain a deeper understanding of the world of fashion forecasting.
Weight: 360g
Dimension: 170 x 243 x 15 (mm)
ISBN-13: 9781350099012
Edition number: 2 ed
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