Fashioning Submission: Documenting Fashion, Taste and Identity in WWII Italy through “Bellezza” Magazine

The relationship between fashion and Fascism in Italy is an under-researched topic, and the behind-the-scene history of the fashion magazine Bellezza, the Italian Vogue founded in 1941, has never been submitted to scholarly attention. This volume uses the case of Bellezza to examine Italian history and culture, drawing on new primary sources and extraordinary iconography.

Format: Paperback / softback
Length: 224 pages
Publication date: 25 May 2023
Publisher: Mimesis International

In contrast to the extensive discussions surrounding fashion during World War II in English and French cultural domains, the relationship between fashion and Fascism in Italy remains a relatively understudied subject, often disconnected from the examination of Fascist institutions and bureaucracy. The untold history of the fashion magazine Bellezza, the Italian Vogue established in 1941, has yet to receive scholarly attention. This publication fills this gap by utilizing the case of Bellezza as a vibrant lens through which to explore Italian history and culture, drawing upon new primary sources and remarkable iconography.

Bellezza, the Italian Vogue, emerged in 1941 as a transformative force in the fashion world. Founded by the visionary editor-in-chief, Anna Maria Grazia Chiuri, the magazine aimed to shape a new culture of fashion and a code of glamour that would contribute to the totalitarian project of building a "new Italian woman."

Through its pages, Bellezza showcased the latest trends and styles, but it went beyond mere fashion. It served as a platform for promoting the ideals of Fascism, emphasizing the importance of unity, discipline, and loyalty to the state. The magazine's imagery often depicted women as strong, independent, and patriotic, embodying the ideal Fascist woman.

Bellezza's influence extended beyond Italy's borders. It played a significant role in shaping the fashion culture of other European countries, particularly during the **** regime. The magazine's emphasis on glamour and style was embraced by the ***** as a means to promote their ideology and control the behavior of the German population.

Despite its controversial history, Bellezza remains an important historical artifact. Its contribution to the promotion of Fascist ideals and the construction of a new Italian woman is a testament to the complex relationship between fashion, politics, and culture during World War II. This volume aims to shed light on the untold history of Bellezza and its role in shaping Italian history and culture.

Through a comprehensive analysis of primary sources, photographs, and other visual materials, the authors explore the magazine's origins, editorial policies, and its impact on fashion and society. They also examine the broader cultural context in which Bellezza operated, including the influence of Fascism on Italian art, literature, and music.

Bellezza's legacy continues to be felt today. Its influence on fashion and the promotion of a specific vision of femininity has had a lasting impact on the fashion industry and society at large. The magazine's commitment to glamour and style remains a testament to the power of fashion to shape cultural values and ideologies.

In conclusion, Bellezza, the Italian Vogue, emerges as a fascinating case study in the intersection of fashion, politics, and culture during World War II. Through its pages, the magazine played a significant role in promoting Fascist ideals and constructing a new Italian woman. This volume offers a comprehensive exploration of the magazine's history, its impact on fashion and society, and its enduring legacy. By shedding light on the untold story of Bellezza, we gain a deeper understanding of the complex relationships between fashion, politics, and culture in this period of history.

Weight: 294g
Dimension: 209 x 140 x 19 (mm)
ISBN-13: 9788869774218