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YuniyaKawamura

Fashion-ology: Fashion Studies in the Postmodern Digital Era

Fashion-ology: Fashion Studies in the Postmodern Digital Era

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  • More about Fashion-ology: Fashion Studies in the Postmodern Digital Era


Fashion-ology provides a concise introduction to the sociology of fashion, exploring fashion as a global, institutionalized system. It covers key debates, issues, and perspectives, with two new chapters on ecological and social sustainability and a guide to sociological research. It is essential reading for anyone studying fashion, sociology, anthropology, or cultural studies.

Format: Paperback / softback
Length: 196 pages
Publication date: 10 August 2023
Publisher: Bloomsbury Publishing PLC


This new edition of a classic work offers a comprehensive introduction to the sociology of fashion, providing a clear and accessible guide to the complex world of fashion. Written by renowned fashion scholar Yuniya Kawamura, Fashion-ology delves into the origins, development, and impact of fashion as a global, institutionalized system.

The book begins with a concise overview of the field, covering the origins of fashion studies and the distinction between clothing and fashion. It then explores the various subcultures that have emerged in the 21st century, from streetwear to high fashion, and the ways in which these cultures have shaped fashion.

In addition to its exploration of fashion as a cultural phenomenon, Fashion-ology also examines the impact of the digital age on designers and the fashion system. The book discusses the rise

The book also includes two new chapters that address emerging trends in the fashion industry, such as the diversification and changing landscapes of fashion systems and ecological and social sustainability in fashion. These chapters provide valuable insights into the challenges and opportunities facing the fashion industry in the 21st century.

Furthermore, Fashion-ology offers a comprehensive guide to sociological research in fashion, making it an essential resource for anyone studying fashion, sociology, anthropology, or cultural studies. The book provides a clear and concise introduction to the key debates, issues, and perspectives in the field, and includes a range of case studies and examples that illustrate the application of sociological theories to fashion.

Overall, Fashion-ology is a must-read for anyone interested in understanding the sociology of fashion and the complex world of fashion as a global, institutionalized system. With its accessible and engaging style, the book provides a valuable resource for students, scholars, and professionals alike fashion industry.

Weight: 440g
Dimension: 157 x 234 x 13 (mm)
ISBN-13: 9781350331860
Edition number: 3 ed

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