Festival and Event Tourism: Building Resilience and Promoting Sustainability

Festivals and events can be attractive to tourists, but destinations must consider their responsibility to local people and host them sustainably. This book covers sustainability, community involvement, and destination-marketing aspects, using case studies and a global author team.

Format: Hardback
Length: 176 pages
Publication date: 04 July 2022
Publisher: CABI Publishing

Festivals and events come in various sizes, ranging from small, neighborhood celebrations to massive gatherings that attract tourists. While these events offer unique challenges and opportunities, destinations must take responsibility for their impact on local communities and host them in a sustainable manner. This book, divided into four sections, explores the sustainability, community involvement, and destination marketing aspects of festivals and events.

In the first section, the book reviews the common trends, trajectories, and competition in the event tourism market. It examines the role of event organizers in ensuring the sustainability of events and their destinations, including green activities and cultural preservation. The authors also discuss the importance of community involvement in achieving sustainability through volunteerism, heritage conservation, and promoting community spirit.

The second section delves into the marketing, branding, and promotion of events. It explores the opportunities and challenges associated with sustainable festivals and events, using case studies and a global author team to provide valuable insights for tourism and event researchers and professionals.

The third section focuses on the economic impact of festivals and events on local communities. It examines the benefits and challenges of event tourism, including job creation, economic growth, and the potential for negative impacts on local infrastructure and resources. The authors also suggest strategies for managing these impacts in a sustainable manner.

The fourth section explores the role of technology in enhancing the sustainability of festivals and events. It discusses the use of digital platforms, smart technologies, and data analytics to reduce waste, improve efficiency, and promote sustainability. The authors also highlight the importance of stakeholder engagement and collaboration in achieving sustainable outcomes.

Overall, this book provides a comprehensive and insightful examination of festivals and events, highlighting their importance as drivers of tourism and economic growth while emphasizing the need for sustainable practices. It serves as a valuable resource for tourism and event researchers, professionals, and policymakers alike.

Weight: 605g
Dimension: 244 x 172 x 14 (mm)
ISBN-13: 9781789248661