Field Study in Social Psychology: How to Conduct Research Outside of a Laboratory Setting?

This book provides a comprehensive introduction to field studies as a research method in social psychology, emphasizing their importance and practical guidance for their use in experiments. It discusses the advantages and limitations of field studies, covers their history and decline, and argues for their revival by studying behavior in real-life contexts. It also provides methods for conducting field studies methodologically correct and ethically.

Format: Paperback / softback
Length: 206 pages
Publication date: 09 September 2021
Publisher: Taylor & Francis Ltd

This groundbreaking book provides a comprehensive and in-depth exploration of field studies as a research method in the field of social psychology. It firmly establishes field studies as a vital component of contemporary social psychology, emphasizing their significance and urging their methodological and ethical adoption.

The authors meticulously showcase the importance of field studies by examining successful examples drawn from various domains within social psychology. These include the groundbreaking work of Sherif and Sherif on obedience, the insightful studies of Hofling on obedience, and the pioneering investigations of LaPiere on stereotypes of the Chinese. Through these case studies, the authors highlight the unique advantages and limitations of the field study method, while also offering practical guidance on how it can be effectively employed in both current and future experiments.

The book delves into the historical trajectory of field studies, particularly in the context of the replication crisis that has challenged the validity and reliability of research findings. It argues forcefully for the revival of field studies by emphasizing the importance of studying behavior in real-life contexts rather than confined laboratory settings. The results of the book underscore the existence of certain variables and research phenomena that can only be fully understood and captured through field studies.

In the final section, the authors provide detailed methodological guidelines and ethical considerations for conducting field studies. They emphasize the need for rigorous statistical calculations and adherence to contemporary expectations regarding research methodology. At the same time, they stress the significance of ethical considerations in ensuring the well-being and privacy of research participants.

This book is an indispensable resource for graduate and undergraduate students enrolled in courses on social psychology methodology, as well as for researchers seeking to employ field study methods in their research endeavors. Its comprehensive coverage, insightful analysis, and practical guidance make it a valuable asset for anyone interested in advancing the field of social psychology.

Weight: 402g
Dimension: 245 x 173 x 21 (mm)
ISBN-13: 9780367555566