Film Stardom in South East Asia

Film stars are important in popular culture throughout Southeast Asia, with their own distinctive star systems producing successful icons. This book examines how stars shape the marketing, business, and economics of their industries, contribute to the meanings and popularity of their films, and give insight into the social and political contexts of life in Southeast Asia.

Format: Paperback / softback
Length: 256 pages
Publication date: 29 February 2024
Publisher: Edinburgh University Press

Southeast Asia's film industry is incredibly popular, with film stars playing a significant role in the region's popular culture. These stars are featured in magazines, newspapers, billboards, cinema marquees, public events, and premieres, as well as on the internet and social media. Southeast Asian cinemas have developed their own unique star systems, which have produced a host of successful icons. These stars often possess the characteristics of stardom commonly noted in film scholarship, such as glamour and charisma, while also offering nationally and regionally specific inflections of the phenomenon. They embody local tastes, values, and ideologies, making them beloved figures in their respective countries.

Despite the significant impact of these stars, there has been limited academic work focused on Southeast Asia's film stars. Film Stardom in Southeast Asia aims to address this neglect by examining how stars shape the marketing, business, and economics of their industries, contribute to the meanings and popularity of their films, and provide insight into the social and political contexts of life in Southeast Asia.

One of the key findings of the book is that film stars play a crucial role in shaping the marketing and promotion of films in Southeast Asia. They are often used as billboards to attract audiences, and their presence on social media platforms helps to generate buzz and interest in upcoming releases. Stars also have the power to influence ticket sales, as fans are more likely to see a film if their favorite star is featured in it.

In addition to their marketing role, film stars also contribute to the meanings and popularity of their films. They bring a level of authenticity and relatability to their roles, which can resonate with audiences in the region. Stars can also help to promote social and political messages in their films, as they have a platform to speak out on important issues.

However, film stardom in Southeast Asia is not without its challenges. Stars are often subjected to intense scrutiny and criticism from the media and public, and their personal lives can be heavily publicized. This can lead to pressure and stress, and some stars may struggle with the demands of their profession.

Despite these challenges, film stars continue to play a vital role in Southeast Asia's film industry. They are beloved figures who have contributed to the region's cultural heritage and identity. Film Stardom in Southeast Asia provides a valuable insight into the role of film stars in shaping the marketing, business, and economics of their industries, as well as their contribution to the meanings and popularity of their films. It is a must-read for anyone interested in Southeast Asian cinema and popular culture.

Weight: 378g
Dimension: 157 x 233 x 17 (mm)
ISBN-13: 9781474442206