Financial Euphoria, Consumer Culture, and Literature of 1980s Japan: Dreams of the Bubble Economy

This book explores the socio-cultural landscape of Japan during the 1980s Bubble Economy, focusing on consumer experiences and the effects of 'Bubble money' on perceptions of wealth and lifestyles. It features a wide range of sources from Japanese media and literary works and is a valuable resource for students and scholars of modern Japanese culture and literature.

Format: Hardback
Length: 160 pages
Publication date: 30 December 2022
Publisher: Taylor & Francis Ltd

This captivating book delves into an interdisciplinary exploration of Japan during the socially exhilarating era of the Bubble Economy in the 1980s. By shedding light on consumer experiences, it delves into the socio-cultural landscape of Japan, the nation that boasted the second-largest economy in the late twentieth century. Drawing its analysis from a diverse range of media sources, popular literary works, and public reports, the book intricately articulates how the late 1980s calibrated consumer demands, lifestyles, and perceptions of wealth. Through a meticulous examination of the qualitative effects of 'Bubble money on consumers, the book unravels the anatomy of the festive atmosphere prevalent during the economic phase, closely analyzing fictional and non-fictional literary works that serve as reportage, critique, and satire. By observing human behaviors in consumption, the book unveils psychosomatic experiences and self-consciousness.

Featuring a wide array of sources from Japanese media and literary works that have yet to be translated into English, this book holds immense value for students and scholars of modern Japanese culture and literature who are keenly interested in delving into the socio-economic landscape of late-twentieth-century Japan.

Weight: 471g
Dimension: 234 x 156 (mm)
ISBN-13: 9781032287270