Financial Times Guide to Social Media Strategy: Boost your business, manage risk and develop your personal brand

The FT Guide to Social Media Strategy is a must-read for business leaders, middle managers, and entrepreneurs interested in social media marketing, leadership, branding, and networking. It provides practical advice and insights to help businesses navigate the complexities of social media and maximize its potential for growth.

Format: Paperback / softback
Length: 288 pages
Publication date: 10 October 2018
Publisher: Pearson Education Limited

Despite 80% of business leaders thinking it important to make the most of social media, 70% admitted that their efforts are currently ineffective. This business book is great for leaders, middle managers, and entrepreneurs interested in the following categories:

SOCIAL MEDIA
MARKETING
LEADERSHIP
BRANDING
NETWORKING

The FT Guide to Social Media Strategy will help you understand how social media works, how to use it to build your networks, and deliver business growth. Whether in today's corporate world, in the public sector, or in civil society, leaders must fully appreciate both the strategic impact and risk social media can mean for them. This book needs to be on top of their reading list!

Thomas Schultz-Jagow, Senior Director Campaigns and Communications, Amnesty International, said, "A wealth of practical advice to navigate the complexities of social media and minimize the risks." Guy Lawrence, CEO, Mast-Jaegermeister UK, said, "Martin Thomas grasps the social media nettle and details the steps for leaders to master it for personal and business results. Read - and implement - this book by a respected master marketer."

Tom Trainor, Chief Executive, Marketing Institute of Ireland, said, "A practical how-to guide for today's board director, that should help them overcome their fears and mistrust and begin to do it with confidence and do it their way." Jonathan Turner, Chairman, Oxford Strategic Marketing, said, "Social media is transforming customer service, market research, recruitment, campaigning, and internal communications and encouraging the development of alternative business models and new corporate structures. There has never been a more important time for every business professional to understand its power, potential, and opportunities."

Weight: 452g
Dimension: 230 x 160 x 10 (mm)
ISBN-13: 9781292234823