Firms in the Fashion Industry: Sustainability, Luxury and Communication in an International Context

This contributed volume explores the fashion industry's current topics and trends, including social media, sustainability, luxury, and the Covid-19 pandemic's impact, with contributions from practitioners and academics. It provides an overview of debates, analysis, and best practices for anyone studying or researching the industry.

Format: Paperback / softback
Length: 169 pages
Publication date: 06 October 2022
Publisher: Springer Nature Switzerland AG

This comprehensive volume delves into the forefront of the fashion industry, encompassing a wide range of current topics and emerging trends. Through a theoretical and empirical exploration, it sheds light on the behavior of firms within this dynamic sector, emphasizing their resources, capabilities, and routines in communication and sustainability strategies within an international context. The book addresses hot-button issues such as the influential role of social media, the significance of sustainability, and the allure of luxury, while also providing a brief glimpse into the potential impact of the COVID-19 pandemic on fashion brands. Drawing upon contributions from both practitioners and academics, this authoritative text offers a comprehensive overview of the ongoing debates, analytical insights, and best practices within the fashion industry, making it an invaluable resource for scholars, researchers, and professionals alike who are interested in understanding the intricacies of branding, luxury, and the ever-evolving world of fashion.

Weight: 259g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030762575
Edition number: 1st ed. 2021