Flybe

Flybe was established in 1979 as Jersey European Airways and grew to become the largest regional airline in Europe. It was acquired by the Walker Group in 1983 and rebranded as British European in 2000. It went into administration in 2020 and returned to the skies in 2022 as an entirely new company.

Format: Paperback / softback
Length: 96 pages
Publication date: 30 June 2023
Publisher: Key Publishing Ltd

Flybe, established in 1979 as Jersey European Airways through the merger of Intra Airways and Express Air Services, experienced remarkable growth by the turn of the 21st century. Initially operating passenger and cargo flights between the Channel Islands and mainland UK using turboprop aircraft, the airline embarked on an ambitious journey of expansion. In 1983, Flybe was acquired by the Walker Group, which marked the beginning of a period of strategic route expansion and the introduction of larger aircraft into its fleet.

In 1993, Jersey European introduced its first jet aircraft, the BAe 146, in response to the increasing demand for air travel. This marked a significant milestone in the airline's history, as it expanded its network into Europe, including a franchise partnership with Air France. In 2000, the airline underwent a name change to British European to better reflect its business focus. Two years later, in 2002, Flybe rebranded itself as a low-fare carrier and adopted the name Flybe.

Flybe's journey to the London Stock Exchange in 2010 was a significant milestone, but the subsequent decade was marked by financial challenges and substantial losses. The airline faced a series of management changes and strategic initiatives to turnaround its fortunes. In 2019, Flybe was taken over by the Connect Airways Consortium, but unfortunately, financial difficulties persisted. In March 2020, Flybe entered administration, marking a challenging period for the airline.

However, hope emerged in 2022 when Flybe returned to the skies as an entirely new company. With a renewed focus and a commitment to excellence, Flybe 2.0 embarked on a journey to rebuild its reputation and regain its position as a leading regional airline. This book, featuring over 140 images, chronicles the rise and fall of Flybe and the remarkable relaunch of the airline. It provides a detailed account of the challenges faced by Flybe throughout its history and the strategic steps taken to ensure its survival and resurgence.

Flybe's journey is a testament to the resilience of the aviation industry and the determination of its employees. It serves as a reminder of the importance of innovation, adaptability, and customer service in the face of adversity. As Flybe continues to navigate the skies, it will undoubtedly inspire and captivate passengers with its commitment to providing affordable and reliable air travel.

Weight: 284g
Dimension: 169 x 243 x 8 (mm)
ISBN-13: 9781802823578