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Margreet Boersma-de Jong,Gjalt de Jong

Foundations of a Sustainable Market Economy: Guiding Principles for Change

Foundations of a Sustainable Market Economy: Guiding Principles for Change

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  • More about Foundations of a Sustainable Market Economy: Guiding Principles for Change

The free market is a major factor in sustainability problems, such as climate change, child labor, and oil spills. This textbook teaches students the relationship between the economy and sustainability, assessing the hand of the free market on company behavior and providing a framework for transition to a sustainable economy. It adopts a model of 8 guiding principles for the sustainable market economy.

Format: Paperback / softback
Length: 187 pages
Publication date: 25 July 2023
Publisher: Springer International Publishing AG


The free market is a fundamental aspect of our economy and our mindset regarding business and value, yet it also plays a significant role in the sustainability challenges we face today. Climate change, child labor, and oil spills are just a few of the numerous issues linked to our economic activities, and while many companies have made efforts to adopt more sustainable practices, the pace of change remains frustratingly slow. This engaging and accessible textbook aims to educate students about the relationship between the economy and sustainability, examining the influence of the free market on corporate behavior and ultimately offering a roadmap for transitioning to a more sustainable economy.

Using case studies and optional assessment questions, the textbook provides a comprehensive exploration of the market at the macro level, then translates these effects to industries and, ultimately, to the strategic choices of companies at the micro level. It adopts a model of eight guiding principles that underpin the current free market economy and eight guiding principles for the sustainable market economy. Recognizing the need to shift these deeply ingrained principles will be crucial for any meaningful transition towards a sustainable economy.

In conclusion, the free market is both a blessing and a curse in terms of its impact on sustainability. While it has driven economic growth and innovation, it has also contributed to environmental degradation and social inequality. By educating students about the relationship between the economy and sustainability and providing a framework for transitioning to a more sustainable economy, we can strive towards a future where economic prosperity and environmental well-being are mutually reinforcing.

Weight: 338g
Dimension: 155 x 235 x 16 (mm)
ISBN-13: 9783031281853
Edition number: 1st ed. 2023

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