Foundations of Visual Communication: How Visuals Appear in Daily Life

This book provides a theoretical foundation for future work as visual communicators, focusing on the interwoven character of perception and reception in everyday visual encounters. It offers a wide range of visual examples from art history, digital media, and everyday life and prepares students to better communicate through visual media. It can be used as a main or supplementary text for visual communication or visual culture courses.

Format: Paperback / softback
Length: 132 pages
Publication date: 16 June 2023
Publisher: Taylor & Francis Ltd

Drawing upon theories from visual studies, critical visual culture studies, and cognitive psychology, this comprehensive book provides students with a theoretical foundation for future work as visual communicators. With a special focus on gender and ethnicity, it delves into the intricate interplay between perception and reception in everyday visual encounters. The book offers a rich tapestry of visual examples from art history, digital media, and the images we encounter and utilize in our daily lives. By equipping students with the tools to understand the nuanced meanings conveyed through images and text, they are well-prepared to excel in the realm of visual communication.

This book serves as a valuable main or supplementary text for courses in visual communication and visual culture, enriching the understanding and appreciation of the visual language in our contemporary world. Whether you are a student, professional, or simply interested in exploring the visual landscape, this book offers insightful perspectives and practical insights that will enhance your visual literacy and communication skills.

Weight: 222g
Dimension: 151 x 229 x 11 (mm)
ISBN-13: 9780367769635