Ed Teixeira,Richard Chan
Franchising Strategies: The Entrepreneur's Guide to Success
Franchising Strategies: The Entrepreneur's Guide to Success
- Condition: Brand new
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Excellent- More about Franchising Strategies: The Entrepreneur's Guide to Success
This book provides a comprehensive guide to franchising an existing business, supported by case studies, data, and research reports on the franchise industry. It covers the franchising business model, critical factors for success, and implementation components, making it a valuable resource for entrepreneurs and students interested in franchising.
Format: Hardback
Length: 172 pages
Publication date: 01 July 2022
Publisher: Taylor & Francis Ltd
A comprehensive and user-friendly guide to franchising an existing business, this book offers valuable insights and practical advice, supported by extensive case studies, data, and research reports on the franchise industry. Franchising is a highly effective strategy for small to medium-sized businesses seeking to achieve successful and profitable growth, playing a significant role in the US economy. This analytical guide is grounded in management research frameworks and utilizes a proprietary dataset with the most current statistics on various franchising trends. It provides a deep understanding of the franchising business model, its historical development, economic impact, and relevant regulations.
The book delves into critical factors that significantly impact franchising success, enabling a thorough feasibility analysis of potential or existing business ideas. It covers implementation components of franchising strategies, including different franchise structures, regional development plans, and emerging trends. With a clear focus and practical orientation, this book serves as a valuable resource for entrepreneurs, undergraduate and postgraduate students, and anyone interested in acquiring the knowledge, skills, and abilities necessary to excel in franchising.
By exploring the various aspects of franchising, including market research, negotiation, legal considerations, and financial management, readers will gain a comprehensive understanding of the franchising landscape. The book also includes real-world case studies and examples, showcasing successful franchising ventures and highlighting the challenges and rewards associated with this business model. Whether you are an aspiring entrepreneur looking to expand your business through franchising or an existing business owner considering franchising as a growth strategy, this book will provide you with the tools and knowledge you need to succeed.
Weight: 500g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367472351
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