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William B. Rouse

From Human-Centered Design to Human-Centered Society: Creatively Balancing Business Innovation and Societal Exploitation

From Human-Centered Design to Human-Centered Society: Creatively Balancing Business Innovation and Societal Exploitation

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A human-centered society invests in innovation while governing to limit exploitation. This balance requires investing in constituencies to create collective benefits and protecting individual rights. Collectivism vs. individualism is a central tension, with collectivists focusing on collective benefits and individualists on individual rights. This book discusses the need for this balance and draws upon extensive experiences in various domains.

Format: Hardback
Length: 194 pages
Publication date: 31 January 2024
Publisher: Taylor & Francis Ltd


A human-centered society strikes a delicate balance between investing in innovation sources and governing in a manner that ensures fair exploitation of innovators, encompassing both private and public constituencies. This harmonious equilibrium demands society allocate resources to nurture innovative initiatives that yield collective benefits for present and future generations, while simultaneously upholding the necessary institutions to safeguard individual rights to life, liberty, and the pursuit of happiness.

The balance between collectivism and individualism forms the core of this societal dynamic. Collectivism emphasizes the collective good, valuing unity, selflessness, and altruism. In contrast, individualism champions individual rights, autonomy, and personal identity. Collectivists may prioritize the collective over individual innovation, while individualists may invest heavily in ideas, some of which may fail, but others that have the potential to transform society.

This book delves into the inherent tension underlying the pursuit of this balance, a theme that has played a central role in society since the Industrial Revolution (1760–1840). It explores how this tension emerges, how it is addressed, and the outcomes of these resolutions, both positive and negative. By recognizing and enabling this balance, societies can foster a human-centered environment that promotes innovation, fairness, and the well-being of all individuals.

Weight: 540g
Dimension: 229 x 152 (mm)
ISBN-13: 9781032611747

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