From Impressed to Obsessed: 12 Principles for Turning Customers and Employees into Lifelong Fans

To impress customers and create a successful, beloved business, businesses should follow the strategies of industry dominators like Apple, Costco, Disney, and others, according to Jon Picoult's book "From Impressed to Obsessed." By shaping memories and experiences, businesses can apply 12 breakthrough psychology-based strategies to turn sales prospects into customers and customers into raving fans.

Format: Hardback
Length: 288 pages
Publication date: 29 November 2021
Publisher: McGraw-Hill Education

Stop settling for merely satisfying your customers – and start wowing them with the tactics employed by industry giants like Apple, Costco, Disney, and others. In his groundbreaking book, "From Impressed to Obsessed," renowned customer experience expert Jon Picoult challenges the notion that satisfying customers is enough to achieve greatness. Picoult takes readers on a captivating journey, revealing that customer loyalty goes beyond shaping experiences; it's about creating lasting memories. Through captivating stories and insightful research, Picoult unveils the 12 psychology-based strategies that successful companies employ to leave a lasting impression on customers, turning them into passionate advocates and loyal followers. Packed with practical examples, this book shows you how to transform more sales prospects into customers and even turn existing customers into raving fans. Moreover, Picoult demonstrates how business leaders can apply these same principles to boost employee engagement and loyalty. By embracing the lessons outlined in "From Obsessed to Impressed," you can elevate your organization's customer experience to a competitive advantage, fostering a culture of obsession and loyalty that sets you apart from the rest.

Weight: 510g
Dimension: 161 x 236 x 30 (mm)
ISBN-13: 9781264258789