Helen Edwards
From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
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- More about From Marginal to Mainstream: Why Tomorrow’s Brand Growth Will Come from the Fringes - and How to Get There First
Format: Hardback
Length: 264 pages
Publication date: 03 February 2023
Publisher: Kogan Page Ltd
Understand how legacy and mainstream brands from B2B and B2C through to product and service companies can successfully harness the potential of marginal behaviours for new routes to growth.
Weight: 264g
Dimension: 660 x 165 x 25 (mm)
ISBN-13: 9781398604339
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UK and International shipping information
UK and International shipping information
UK Delivery and returns information:
- Delivery within 2 - 3 days when ordering in the UK.
- Shipping fee for UK customers from £2.39. Fully tracked shipping service available.
- Returns policy: Return within 30 days of receipt for full refund.
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