Ross D. Petty
From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
From Marking Products to Marketing Brands: A Legal Perspective on the History of Brand Marketing
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Format: Hardback
Length: 174 pages
Publication date: 14 January 2025
Publisher: Springer International Publishing AG
This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strongly promote their brand image or personality that there is little emphasis on promoting the branded products themselves.
Dimension: 210 x 148 (mm)
ISBN-13: 9783031767777
Edition number: 2025 ed.
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