From Me to We: How Shared Value Can Turn Companies Into Engines of Change

Shared value is a management strategy that companies use to find business opportunities in social problems. It focuses on maximizing the competitive value of solving social problems, such as new customers and markets, cost savings, talent retention, and more. This book discusses the concept of "Me to We" and the current state of the business-environment-government relationship. It provides real cases and examples from multiple industries and shows how shared value promotes shareholder interests while serving as a successful business strategy.

Format: Hardback
Length: 209 pages
Publication date: 08 December 2021
Publisher: Springer Nature Switzerland AG

A management strategy known as "shared value" identifies business prospects in social issues. While philanthropy and corporate social responsibility (CSR) concentrate on "giving back" or reducing the negative impact of businesses on society, shared value directs company leaders to optimize the competitive value of solving social problems for new customers and markets, cost savings, talent retention, and other benefits.

The idea of "shared value" is advanced in this book, with the idea of "Me to We" (also known as "M2W") and an examination of the current state of the business-environment-government relationship. The authors demonstrate how the shared value model can benefit each entity by citing real-world examples and cases from a variety of industries.

Chapters on the developing phenomenon of shared value, shareholder-stakeholder comparisons, the role of government in the stakeholder environment, shared value's relationship to competitiveness, and operational concerns such as implementation, communication, and leadership in their relationship to shared value are included in the book. Readers will discover helpful strategies for Me to We and its implementation by companies that have established themselves as market leaders. They will gain ideas and insights into business strategies that will eclipse CSR activities as a differentiation or brand development strategy of the past.

This book will discuss shared value in the context of business and society, competitiveness, and globalization, featuring interviews with corporate executives offering their perspectives on shared value.

Weight: 512g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030874230
Edition number: 1st ed. 2022