From Micro to Macro: Dealing with Uncertainties in the Global Marketplace: Proceedings of the 2020 Academy of Marketing Science (AMS) Annual Conference

The volume focuses on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. It assesses the impact of these innovations on long-standing incumbents and traditional industries, as well as consumer experiences.

Format: Paperback / softback
Length: 604 pages
Publication date: 06 April 2023
Publisher: Springer Nature Switzerland AG

The volume's central theme revolves around addressing the complexities and uncertainties emerging within the global marketplace as a result of the rapid advancements being made by digital technology companies. These companies are leveraging cutting-edge technologies such as artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other emerging innovations to transform the way they operate and interact with their customers.

One of the key aspects of this volume is its focus on the impact of these technological advancements on established incumbents and traditional industries. The contributions presented within the book assess the ways in which these radical and disruptive innovations are reshaping the competitive landscape, altering consumer behavior, and creating new opportunities for businesses.

Another notable feature of the volume is its exploration of the collaborative consumption opportunities offered by these digital technology companies. In the age of sharing economy, these companies are breaking down traditional barriers and enabling consumers to access and share various products and services in innovative ways. The contributions examine the implications of this shift in consumption patterns on consumer experiences, as well as the potential for new business models and revenue streams.

The Academy of Marketing Science, established in 1971, is an international organization dedicated to advancing the science of marketing through theoretical research, empirical studies, and practical applications. The Academy organizes conferences, congresses, and symposia that attract delegates from around the world, providing a platform for scholars and practitioners to exchange ideas and share their expertise.

The Proceedings series, which publishes the contributions presented at these events, serves as a comprehensive archive of the field's evolution. Volumes in this series offer cutting-edge research and insights, complementing the Academy's flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review.

The editing of volumes in this series is entrusted to leading scholars and practitioners from diverse areas within marketing science. The contributors are drawn from renowned universities, research institutions, and industry, ensuring that the content is both academically rigorous and relevant to practitioners.

In conclusion, the volume "Dealing with Uncertainties and Challenges in the Global Marketplace: Insights from Digital Technology Companies" provides a valuable contribution to the ongoing discourse on the impact of digital technology on business and society. By examining the challenges and opportunities brought by artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other emerging innovations, the book offers valuable insights for scholars, practitioners, and policymakers alike. The Academy of Marketing Science's commitment to promoting marketing science and its dedication to organizing conferences and publishing proceedings ensure that the field continues to evolve and contribute to the betterment of society.

Weight: 973g
Dimension: 235 x 155 (mm)
ISBN-13: 9783030898854
Edition number: 1st ed. 2022