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Victionary

From Type to Logo: The best logotypes from around the world

From Type to Logo: The best logotypes from around the world

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  • Condition: Brand new
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  • More about From Type to Logo: The best logotypes from around the world


A logo is an essential part of building a brand, as it encapsulates what the business stands for and makes an impactful first impression. It must be instantly recognisable and stand out amid other similar offerings in an often saturated market. Designers can help start-ups and evolving brands put their best foot forward visually by combining typography and symbolism to differentiate them from others. "FROM TYPE TO LOGO" is a book of case studies that provides an inspiring reference point for budding and working branding professionals.

Format: Hardback
Length: 272 pages
Publication date: 04 August 2022
Publisher: Victionary


When embarking on the creative journey of building a brand, logo design holds immense significance as one of the initial and crucial steps. Beyond encapsulating the core values and making a lasting first impression upon launch, a logo must be instantly recognizable and distinguishable amidst a sea of similar offerings in a often saturated market. In the face of heightened competition, designers face the challenge of helping start-ups and evolving brands establish a strong visual presence.

A logotype, a widely adopted branding element by numerous global giants, revolves around a company's name or initials and employs typography as the primary design approach. Serving as a foundational element before evolving into a purely symbolic image or icon, it seamlessly blends two distinct design disciplines to set brands apart. This intricate process requires a combination of acumen, skill, and empathy, making it a captivating subject explored in depth in FROM TYPE TO LOGO.

This captivating book offers a wealth of case studies that serve as an inspiring reference point for budding and seasoned branding professionals alike. It delves into the intricate processes involved in creating logos that resonate with audiences, evoke emotions, and leave a lasting impact. Through detailed analysis and thoughtful insights, FROM TYPE TO LOGO provides valuable guidance on how designers can help start-ups and evolving brands establish a distinctive visual identity that sets them apart in a competitive landscape. Whether you are a designer seeking to enhance your skills or a business owner looking to elevate your brand, this book is a must-read for anyone passionate about branding and visual communication.


Dimension: 255 x 190 (mm)
ISBN-13: 9789887566595

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