Diana Derval
Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
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- More about Frontiers in Product Innovation Strategy: Predicting Market Outcomes and Creating Winning Products for a People and Planet-friendly Future
Format: Multiple-component retail product
Length: 118 pages
Publication date: 25 May 2023
Publisher: Springer International Publishing AG
The book shares a cutting-edge approach to innovation strategies and product innovation by showing how advances in management and science can now help explain and predict innovation response and market outcomes across industries (health, cosmetics, food, leisure, insurance, automotive).
Dimension: 210 x 148 (mm)
ISBN-13: 9783031258220
Edition number: 2023 ed.
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