Full-Throttle Franchise: The Culture, Business and Politics of Fast & Furious

The first book to comprehensively analyze the Fast & Furious franchise, exploring its style, themes, cultural impact, and legacy. It discusses the franchise's importance in cinematic and ideological terms, linking its discussions to wider issues of genre, representation, adaptation, and industry.

Format: Hardback
Length: 280 pages
Publication date: 09 February 2023
Publisher: Bloomsbury Publishing Plc

Few could have predicted the incredible success of the Fast & Furious franchise when the first film was released in June 2001. Initially, a mid-budget crime movie set in the underground car-racing scene of Los Angeles, the film featured a cast of relative unknowns. However, it went on to become one of the summer's surprise hits, earning more than 5 times its budget in worldwide ticket sales.

Over the past 20 years, the franchise has expanded to include 9 films, grossing a staggering $6.6 billion at the box office. It has also spawned an animated TV show and a theme park ride, solidifying its place as one of the most popular and enduring movie franchises of all time.

Full-Throttle Franchise: The Untold Story of the Fast & Furious is the first book to offer an in-depth analysis of this beloved franchise. Bringing together a range of scholars, the book explores not only the style and themes of the franchise but also its broader cultural impact and legacy.

The collected essays in the book establish the franchise's importance in cinematic and ideological terms, linking their discussions to wider issues of genre, representation, adaptation, and industry. Topics range from the stardom of key actors Vin Diesel and Dwayne Johnson to the way in which the Fast & Furious franchise intersects with dominant ideas of racial, gender, and sexual identity.

Aimed at both scholars and fans, Full-Throttle Franchise seeks to uncover what has made the Fast & Furious franchise so enduringly popular. It maps out its outrageous set pieces, ever-expanding universe, and growing cast of global megastars in terms of wider cultural and industrial forces.

In conclusion, the Fast & Furious franchise has defied expectations and become a cultural phenomenon. Full-Throttle Franchise: The Untold Story of the Fast & Furious provides a valuable insight into the origins, evolution, and cultural significance of this beloved series. Whether you are a scholar or a fan, this book is a must-read for anyone interested in understanding the enduring appeal of the Fast & Furious franchise.

Dimension: 229 x 152 (mm)
ISBN-13: 9781501378904