Paul, Professor of Political Marketing and Associate Dean, University of Leicester School of Business) Baines,SophieWhitehouse,SaraRosengren,PaoloAntonetti
Fundamentals of Marketing
Fundamentals of Marketing
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Format: Paperback / softback
Length: 408 pages
Publication date: 20 January 2021
Publisher: Oxford University Press
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Weight: 794g
Dimension: 190 x 245 x 20 (mm)
ISBN-13: 9780198829256
Edition number: 2 Revised edition
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