Aaron Conley,Genevieve G. Shaker
Fundraising Principles for Faculty and Academic Leaders
Fundraising Principles for Faculty and Academic Leaders
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This book provides evidence-based insights and recommendations to help academicians excel in raising philanthropic support for their institutions and units. It includes case studies and practical advice from scholars who have been successful in higher education fundraising.
Format: Paperback / softback
Length: 250 pages
Publication date: 22 April 2022
Publisher: Springer Nature Switzerland AG
Winner of the 2023 Skystone Partners Research Prize from the Association of Fundraising Professionals (AFP). This comprehensive book offers invaluable insights and practical recommendations to assist academicians in securing philanthropic support for their institutions and units. It provides a comprehensive exploration of core concepts and data, drawing from historical and contemporary perspectives. Through extensive research, it sheds light on donors' motivations, engagement strategies, and tactics employed by academic units. Additionally, the book offers guidance on management challenges, such as developing strategic plans, executing successful campaigns, and measuring performance. Each section includes case studies showcasing successful fundraising and volunteer-driven initiatives, reinforcing the book's practical and theoretical approaches to the fundamental responsibilities of academic leaders in raising philanthropic support. This book is grounded in the growing academic literature on philanthropy and is authored by scholars with extensive experience in successful higher education fundraising.
Weight: 359g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030664312
Edition number: 1st ed. 2021
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