Future Directions of Strategic Communication

This book explores the state of strategic communication as a discipline and its emergence as a unique area of scholarship in the 21st century. It covers the purposeful use of communication by organizations to engage in conversations of strategic significance to their goals, and provides insights and arguments for further development in the field.

Format: Paperback / softback
Length: 200 pages
Publication date: 30 June 2021
Publisher: Taylor & Francis Ltd

Strategic communication is a rapidly evolving field of study that has gained significant prominence in the early 21st century. It encompasses all forms of communication that are vital for the survival and long-term success of organizations such as corporations, governments, non-profits, social movements, and celebrities. A central aspect of strategic communication is the deliberate use of communication by an organization to engage in conversations that are strategically important to its objectives.

The contributions in this book offer unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field.

This book is of interest to those studying communication from the perspectives of communication science, management theory, organizational studies, or business administration. It will also be useful for readers who are new to strategic communication and are interested in the field for its potential for new research avenues.

Originally published as a special issue of the International Journal of Strategic Communication, this book has contributed to the growing body of knowledge in this field and has helped to shape the future of strategic communication scholarship.

Weight: 352g
Dimension: 172 x 246 x 17 (mm)
ISBN-13: 9781032091464