Future Luxe: What's Ahead for the Business of Luxury

Erwan Rambourg's "Future Luxe: Whats Ahead for the Business of Luxury" identifies the major forces and emerging trends that are set to reshape luxury over the next decade, including the expansion of Chinese consumption and the boost in womens spending power. The younger generation is entering the luxury market, bringing new values and demands that will redefine the very meaning of luxury. Brands will need to develop substance beyond a high-quality product or a desirable logo to resonate with these consumers, and will need to take seriously issues like diversity, sustainability, and ethical production.

Format: Hardback
Length: 272 pages
Publication date: 08 October 2020
Publisher: Figure 1 Publishing

In his book "Future Luxe: What's Ahead for the Business of Luxury," Erwan Rambourg delves into the significant forces and emerging trends that are poised to transform the luxury industry over the next decade. The growth of Chinese consumption and the increasing spending power of women worldwide will drive the industry's continued expansion, but even more noteworthy, fundamental shifts are on the horizon. The younger generation is entering the luxury market, bringing with them new values and expectations that will redefine the very essence of luxury. The sector should expand into areas such as travel, health, leisure, and even cannabis. For brands to connect with these younger consumers, they will need to offer more than just high-quality products or a desirable logo. They will need to develop substance, addressing issues like diversity, sustainability, and ethical production. Rambourg conducts extensive interviews with CEOs from the largest groups and brands, including Kering, Cartier, Puma, and Moncler, as well as drawing on his own observations from over two decades in the luxury industry. "Future Luxe" is an engaging, insightful, and thoroughly informed read, valuable for both newcomers to the industry and seasoned veterans planning for continued success.

Weight: 474g
Dimension: 164 x 238 x 28 (mm)
ISBN-13: 9781773271262