Future Normal: 8 Questions to Create Businesses Your Children will be Proud Of

This book is about legacy, and how to improve it. It is for leaders who want to leave a positive impact on their businesses and the world. The core questions are based on three big ideas: asking meaningful questions, using businesses as tools to shape the world, and optimizing business value for the long term. The questions have been developed and road-tested with business leaders and are designed to help create long-term value while shifting the focus to one that will be proud of by future generations.

Format: Paperback / softback
Length: 144 pages
Publication date: 15 November 2023
Publisher: Taylor & Francis Ltd

This book is a valuable resource for leaders who are contemplative about their legacy, both personal and the one that their business is leaving behind. It is important to note that we do not have the privilege of writing our own legacies; rather, it is left to those who come after us. However, this book and its valuable lessons can empower us to enhance and shape our legacies.

At the heart of this book, there are eight essential questions that are grounded in three fundamental ideas. Firstly, the questions we ask hold significant importance. Secondly, businesses serve as powerful tools that enable us to shape the world around us. Lastly, the long-term optimization of business value is closely linked to the well-being and prosperity of society as a whole.

These questions have been carefully crafted and extensively tested with business leaders and thousands of executives enrolled in an MBA program that is recognized as the world's best for promoting sustainability. By applying these questions to our businesses, we can foster long-term value creation while transitioning towards a model that our children will be proud of.

This book is of immense appeal to business executives, leaders, managers, MBA graduates, and students, as well as anyone who is passionate about transforming their organizations to face the challenges that lie ahead. It offers valuable insights and practical strategies for achieving sustainable growth and making a positive impact on the world.

Dimension: 234 x 156 (mm)
ISBN-13: 9781032419749