Future of the Self: Understanding Personalization in Childhood and Beyond

The impact of digitized selves on younger generations, particularly children, is a critical issue that requires careful consideration. Kucirkova's research offers a comprehensive account of the effects of digitally-mediated personalization on children's development of self, highlighting both the positives and negatives of personalisation against broader societal trends. She challenges us to understand the profound implications of the personal data economy and network-based technologies on our understanding of ourselves and each other.

Format: Paperback / softback
Length: 296 pages
Publication date: 01 February 2021
Publisher: Emerald Publishing Limited

In a world where automated personalized ads, artificially intelligent social robots, and smart devices permeate the homes of millions, it has become increasingly crucial to comprehend the profound impact of our digitized selves, particularly on our younger generations. As children as young as three begin to take their own selfies and customize their own avatars, we face a unique opportunity and challenge in addressing the implications of digital personalization for young children.

To delve into this complex issue, Kucirkova employs a multidisciplinary approach, tracing thematic links between trends that are often treated separately. By drawing on a wealth of research evidence from various fields, she offers a comprehensive account of the effects of digitally mediated personalization on children's development of self.

Looking ahead, Kucirkova provides a balanced perspective on the positives and negatives of personalization in the context of broader societal trends, such as globalization/localization, (de)centralization of services and communication. She challenges us to consider the profound implications that the personal data economy and network-based technologies have had on our understanding of ourselves and each other.

Through her critical thinking tools, Kucirkova encourages us to engage in a deeper exploration of the ethical and societal implications of our digital selves. She prompts us to reflect on the ways in which our personal data is collected, used, and shared, and to consider the potential risks and benefits associated with the increasing reliance on technology.

In conclusion, Kucirkova's book provides a valuable contribution to the ongoing debate about the impact of technology on children's development. By offering a comprehensive account of the effects of digitally mediated personalization on children's self-development, she challenges us to think critically about the opportunities and risks associated with our digital lives. As we navigate this rapidly evolving landscape, it is essential to prioritize the well-being and privacy of our younger generations and to work towards creating a digital world that is both inclusive and responsible.

Weight: 384g
Dimension: 139 x 216 x 26 (mm)
ISBN-13: 9781800439450