Future of Tourism Marketing

Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. The Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors.

Format: Paperback / softback
Length: 118 pages
Publication date: 25 September 2023
Publisher: Taylor & Francis Ltd

Marketing in the tourism and hospitality industry has undergone a significant transformation with the advent of digital marketing tools and the evolution of social culture. In recent years, the emergence of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has opened up a realm of possibilities for marketing innovations. These advancements have not only revolutionized the way businesses operate but have also impacted the way services are delivered and managed.

The impact of information technology on business processes is evident, as companies are now able to streamline their operations, improve efficiency, and enhance customer experiences. This has led to the development of new management mindsets that prioritize data-driven decision-making and customer-centric approaches. Consumers, too, have adapted to the new marketing paradigm, with an increasing demand for personalized and seamless experiences.

As researchers continue to explore this rapidly evolving business environment, they are keenly interested in studying various aspects of customer decision-making, new management tactics, and business analytic strategies. The Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an up-to-date overview of research into the new marketing paradigm that is emerging in a post-modern era.

The chapters in this book were originally published in the Journal of Travel & Tourism Marketing, a leading publication in the field. The authors have brought together a diverse range of experts from various industries to contribute their insights and perspectives, making this book a valuable resource for professionals and students alike.

In conclusion, the tourism and hospitality industry is undergoing a transformative phase driven by the convergence of digital marketing tools, social culture, and new technologies. The impact of information technology on business processes, service standards, and management minds.

Weight: 453g
Dimension: 280 x 210 (mm)
ISBN-13: 9781032008387