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Joss Hands

Gadget Consciousness: Collective Thought, Will and Action in the Age of Social Media

Gadget Consciousness: Collective Thought, Will and Action in the Age of Social Media

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  • More about Gadget Consciousness: Collective Thought, Will and Action in the Age of Social Media


Joss Hands explores the impact of our relentless fixation on gadgets on the struggle for new forms of solidarity, political articulation, and intelligence. He investigates the transformation of our consciousness as a historical political force and explores the potential for digital solidarity in the digital commons.

Format: Paperback / softback
Length: 208 pages
Publication date: 20 February 2019
Publisher: Pluto Press


In this groundbreaking study, Joss Hands delves into the emerging political and social forces shaping our world in the age of social media. Gadget Consciousness explores the profound transformation of our consciousness as a historical political force, encompassing both individual and collective aspects. Through a comprehensive examination of various manifestations in the digital commons, Hands investigates the potential forms of digital solidarity and questions whether we can draw lessons from the communisms of the past.

The prevalence of networked gadgets presents both promising opportunities for social and political change and significant risks of alienation and stupefaction. As we navigate this digital landscape, it is crucial to be mindful of the impact our relentless fixation on gadgets has on the struggle for new forms of solidarity, political articulation, and intelligence.

One of the key insights of Gadget Consciousness is the recognition that our consciousness is not merely an individual phenomenon but also a collective one. The digital commons, where individuals come together to share information, ideas, and resources, has the potential to foster a sense of collective consciousness and solidarity. Hands explores how digital technologies can be used to create spaces for collective action, such as online petitions, social media campaigns, and collaborative projects.

However, the pursuit of digital solidarity also raises important questions about power dynamics and the potential for exploitation. Hands cautions against the dominance of large corporations and governments in the digital realm, which can limit the ability of individuals to participate fully in the digital commons. He advocates for a more decentralized and democratic approach to technology development and governance, which would ensure that the benefits of digital technologies are distributed more fairly and equally.

Another important aspect of Gadget Consciousness is the exploration of the relationship between digital solidarity and political articulation. Hands argues that the digital age has created new opportunities for political expression and organization, but it has also posed challenges to traditional forms of political participation. He explores how digital technologies can be used to facilitate political engagement and mobilize communities, but also how they can be manipulated to undermine democratic processes.

In conclusion, Gadget Consciousness offers a thought-provoking exploration of the impact of our relentless fixation on gadgets on the struggle for new forms of solidarity, political articulation, and intelligence. By recognizing the collective nature of our consciousness and the potential for digital solidarity, Hands provides valuable insights into the challenges and opportunities of the digital age. As we navigate this complex terrain, it is essential to be mindful of the power dynamics at play and to work towards a more democratic and inclusive digital future.

Weight: 262g
Dimension: 136 x 214 x 14 (mm)
ISBN-13: 9780745335346

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