Gambling Advertising: Nature, Effects and Regulation

The rise of gambling is a growing concern, with the industry investing more in marketing activities. Advertising and promotional reminders have been identified as an important influence on problem gambling. Critics, activists, and media campaigns have called for tighter controls over gambling advertising, and some national governments have reviewed their legislation and regulatory practices. Gambling Advertising: Nature, Effects and Regulation examines these issues and reviews empirical research about the role of advertising and other forms of marketing in the encouragement of gambling behavior.

Format: Hardback
Length: 208 pages
Publication date: 15 April 2019
Publisher: Emerald Publishing Limited

The growing concern surrounding the rise of gambling in numerous countries is a matter of significant interest. The expansion of online gambling opportunities and the relaxation of gambling restrictions worldwide have led to a substantial increase in industry investment in marketing activities. One notable aspect of this trend is the use of diverse and highly visible promotional reminders, which have been identified as a significant influence on problem gambling.

Gambling critics, activists, and media campaigns have been vocal in their calls for tighter controls over gambling advertising. Several national governments have also begun to review their legislation and regulatory practices in response to these concerns.

Gambling Advertising: Nature, Effects, and Regulation delves into these critical issues and provides a comprehensive review of empirical research on the role of advertising and other forms of marketing in promoting gambling behavior. Despite the substantial accumulation of research evidence over the past two decades, there remain gaps in our understanding of the impact of gambling advertising and promotion.

This book aims to address these knowledge gaps by offering insights into the effectiveness of specific restrictions on the location, amount, and nature of gambling advertising. It will be of valuable assistance to university teachers and researchers working in various fields, including advertising and marketing, business, communications, media, leisure, and advertising and gambling regulation.

The book begins by exploring the nature of gambling advertising and promotion, including the types of messages used and the channels through which they are disseminated. It then examines the effects of gambling advertising on problem gambling, including the potential for addiction, financial harm, and mental health issues.

The book also discusses the regulatory framework surrounding gambling advertising and promotion, including the laws and policies in different countries and the challenges faced by regulators in implementing and enforcing these regulations. It explores the role of advertising agencies, media organizations, and other stakeholders in promoting responsible gambling practices and mitigating the risks associated with gambling advertising.

In conclusion, Gambling Advertising: Nature, Effects, and Regulation is a timely and important contribution to the literature on gambling advertising and promotion. It provides a comprehensive analysis of the issues at hand and offers valuable insights into the effectiveness of specific restrictions on gambling advertising. By addressing these knowledge gaps, the book aims to contribute to the development of more effective policies and practices to protect vulnerable individuals and promote responsible gambling.

Weight: 430g
Dimension: 159 x 238 x 21 (mm)
ISBN-13: 9781787699243