Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society

Jean-Manuel Izaret and Arnab Sinha, two leaders from BCG, introduce fresh perspectives on pricing that take you far beyond the realm of mind-numbing numbers. They simplify and clarify pricing strategy by integrating its many frameworks and concepts into seven distinct pricing games, each with its own proven tools, rules, forces, and structures. The authors have developed the Strategic Pricing Hexagon, a tool refined through years of testing, iteration, and adaptation, to help you pick the right game and play it well. They also share stories and research that bring the Hexagon and its seven pricing games to life, defining pricing strategy as a business leaders or business owners conscious decisions about how money flows in their market.

Format: Hardback
Length: 432 pages
Publication date: 17 October 2023
Publisher: John Wiley & Sons Inc

The right pricing strategy can have a profound impact on the success of a business, a market, and even society as a whole. To assist you in developing an effective and confident pricing strategy, two leaders from BCG are presenting fresh perspectives on pricing that go beyond the realm of mere numbers. In their recently published book, Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society, Jean-Manuel Izaret and Arnab Sinha simplify and clarify pricing strategy by integrating its various frameworks and concepts into seven distinct pricing games, each with its own set of proven tools, rules, forces, and structures. To help you choose the right game and play it effectively, Izaret and Sinha have developed the Strategic Pricing Hexagon, a tool that has been refined through years of testing, iteration, and adaptation. The Hexagon serves as your gateway to a business world where stronger growth and better financial performance are achieved through a series of strategic pricing decisions rather than endless myopic quests for optimal prices.

However, Game Changer goes beyond merely providing a tool; it aims to transform the way you think about and talk about pricing. The current conversation surrounding pricing, as expressed through economics textbooks, Excel spreadsheets, political discourse, and educated guesswork, tends to portray pricing as a technical, tactical, and, for most people, boring game of numbers. Game Changer seeks to change that narrative by sharing stories and research that bring the Hexagon and its seven pricing games to life. Through research from BCG's Bruce Henderson Institute and real-world examples from some of the world's most influential companies, the authors and their colleagues at BCG define pricing strategy as the conscious decisions made by business leaders or business owners about how money flows in their market. They demonstrate how pricing strategy can be used as a powerful tool to differentiate your offerings, attract customers, and drive growth.

In conclusion, Game Changer: How Strategic Pricing Shapes Businesses, Markets, and Society is a valuable resource for anyone looking to develop an effective pricing strategy. By presenting fresh perspectives on pricing and offering a practical tool like the Strategic Pricing Hexagon, the book helps business leaders and owners navigate the complex world of pricing and achieve greater success. Whether you are a seasoned professional or just starting in your business journey, this book will provide you with the knowledge and tools you need to succeed in the competitive marketplace.

Weight: 842g
Dimension: 160 x 237 x 28 (mm)
ISBN-13: 9781394190584