Gamification for Product Excellence: Make your product stand out with higher user engagement, retention, and innovation

This book provides strategies, frameworks, and best practices for streamlining product management processes through gamification, helping to create remarkable products. It covers understanding gamification, implementing frameworks, designing engaging experiences, and selling strategies to stakeholders.

Format: Paperback / softback
Length: 350 pages
Publication date: 29 September 2023
Publisher: Packt Publishing Limited

Streamline your product management process with gamification strategies, frameworks, and best practices from experts to create remarkable products.

Key Features:
1. Design gamification frameworks that captivate users and deliver a compelling experience.
2. Build a successful gamification strategy to go from concept to prototype to production with ease.
3. Gamify product management processes using game techniques to effectively lead teams and stakeholders.
4. Purchase of the print or Kindle book includes a free PDF eBook.

Book Description:
Are you trying to build a product that your audience loves to use? Game mechanics and psychology have been used for decades to increase engagement, convert users to buyers, and increase audience retention. Learning when and where to implement these tools can take your product from the middle of the pack to a must-have!

This book begins by helping you get a clear understanding of gamification, its key concepts, and how product managers can leverage it to drive user engagement in non-game scenarios. As you progress through the chapters, you'll learn different gamification frameworks, mechanics, and elements with structured ways to implement them while designing a successful gamification strategy tailored to a business case. You'll get a chance to implement and test the designed strategy prototype with the users for feedback. You'll also discover how to sell your strategy to stakeholders to get full buy-in from the top down, along with how to gamify your product development process to drive innovation, engagement, and motivation.

By the end of this book, you'll be primed to harness the power of gamification, and will have benefited from proven case studies, best practices, and tips, ensuring you are well-equipped to apply gamification principles to your work as a product manager.

Weight: 650g
Dimension: 190 x 236 x 21 (mm)
ISBN-13: 9781837638383