Gastronomic Tourism Experiences and Experiential Marketing

This book explores and provides insights into original, interdisciplinary, conceptual, and methodological perspectives on gastronomic tourism experiences from both tourists and service providers perspectives. It offers a review of current research themes and identifies areas for further research, making it an essential read for students, industry practitioners, and service providers in the tourism and hospitality sectors.

Format: Hardback
Length: 146 pages
Publication date: 30 December 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the multifaceted world of gastronomic tourism experiences, offering insightful perspectives from both tourists and service providers. It explores the diverse range of culinary encounters available to travelers, encompassing cooking classes, sustainable gastronomy, farm visits, food festivals, and dining with locals in their homes. From an experiential marketing standpoint, gastronomic tourism experiences present a unique opportunity to delve into the realm of co-creation, where chefs, destinations, and other service providers come together to create memorable and exceptional experiences for visitors.

Service providers play a pivotal role in packaging and promoting these unique experiences, helping destinations differentiate themselves and enhance their reputation and destination image. The book encompasses a wide array of gastronomic experiences from various continents, including Australia, Asia, and Europe, providing a comprehensive review of current research themes in the field. By identifying areas where further research is needed, this book serves as a valuable resource for both undergraduate and postgraduate students of Tourism, Hospitality, Management, and Consumer Behaviour.

Furthermore, industry practitioners and service providers interested in understanding the preferences and behaviors of tourists who engage in gastronomic experiences will find this book invaluable. The chapters in this book were originally published as a special issue of "Tourism Recreation Research," further emphasizing its academic significance and relevance to the field.

Weight: 449g
Dimension: 280 x 210 (mm)
ISBN-13: 9781032412832