Gender and Early Television: Mapping Women's Role in Emerging US and British Media, 1850-1950

The way we watch television is changing, with non-traditional platform television increasing, challenging the traditional gendering of audiences. This book offers critical insight into current intersections between gender, television consumption, and technology.

Format: Hardback
Length: 304 pages
Publication date: 17 June 2021
Publisher: Bloomsbury Publishing PLC

The way we watch television is undergoing a significant transformation. While the consumption of traditional broadcast television is declining, the consumption of non-traditional platform television, such as subscription viewing, box-set series, and online streaming, is on the rise. This groundbreaking study is the first to explore the ways in which recent technological advancements in television can be understood in terms of the gendering of audiences.

Approaching the topic from a viewer-based perspective, Sarah Arnold challenges the longstanding notion that television is a female medium. She demonstrates how changes in the spatial practices of viewing and the emergence of diverse content have called into question the traditional gender binary associated with television. While film has often been perceived as masculine and television as feminine, this paradigm is being complexified and challenged.

This timely book provides valuable critical insight into the current intersections between gender, television consumption, and technology. It sheds light on the ways in which these three domains are intertwined, shaping our understanding of media and popular culture. By examining the ways in which technology is shaping our viewing experiences and the content we consume, Arnold offers a thought-provoking exploration of the evolving landscape of television and its impact on society.

In conclusion, the way we watch television is changing rapidly, driven by technological advancements and evolving societal norms. This study highlights the importance of understanding the gendering of audiences in the context of these changes and offers valuable insights into the complex relationships between gender, television consumption, and technology. As we navigate this new media landscape, it is essential to consider the ways in which these factors shape our experiences and perceptions of television.

Weight: 542g
Dimension: 144 x 222 x 22 (mm)
ISBN-13: 9781780769769