Gender and Media in the Broadcast Age: Women's Radio Programming at the BBC, CBC, and ABC

Gender and Media in the Broadcast Age explores how women as media producers and audiences in three countries with public service broadcasters have contributed to changes in our understanding of public and private. It demonstrates how women's participation in media is a key challenge to notions of the public sphere and concludes that profound changes initiated in the broadcast era are unfinished in the age of digital media.

Format: Paperback / softback
Length: 208 pages
Publication date: 25 March 2021
Publisher: Bloomsbury Publishing Plc

The 20th century witnessed a remarkable surge in the media industry, accompanied by a growing demand for equality and recognition for women. Traditionally, women's agency has been associated with the domestic realm, but the introduction of media into the home blurred the boundaries between public and private spheres. Gender and Media in the Broadcast Age explores how women, both as media producers and audiences, have played a significant role in shaping our understanding of public and private in three countries with public service broadcasters: the United Kingdom, Canada, and Australia.

Justine Lloyd offers a fresh perspective on how profound changes in social definitions of gender roles unfolded in media forms across the globe during this period through the concept of "intimate geographies." By examining the ways in which women engaged with media, Lloyd sheds light on the intricate relationship between media texts, producers, and audiences, which holds relevance in contemporary discussions about the emergence of a gender "apartheid" in a mediated culture.

The book highlights the ongoing challenges faced by women in the media, emphasizing their participation as a vital force in shaping public discourse. It argues that the changes initiated in the broadcast era are incomplete in the age of digital media, highlighting the need for continued efforts to promote gender equality and representation.

Through extensive research and analysis, Lloyd provides rich and valuable evidence of the dynamic relationship between media texts, producers, and audiences. This evidence contributes to our understanding of the complex interplay between media, society, and gender, and serves as a valuable resource for scholars, policymakers, and activists working to address gender disparities in the media.

In conclusion, Gender and Media in the Broadcast Age is a groundbreaking work that offers a fresh perspective on the role of women in the media during the 20th century. By examining the intimate geographies of women's participation in media, Lloyd provides valuable insights into the complex relationship between media, society, and gender. This book is a must-read for anyone interested in understanding the evolving landscape of media and its impact on gender equality.

Weight: 304g
Dimension: 151 x 227 x 15 (mm)
ISBN-13: 9781501318771