Gender and Popular Culture

The second edition of Gender and Popular Culture explores the role of popular culture in constructing gendered identities in contemporary society,using a wide range of cultural forms to illustrate how femininity and masculinity are produced,represented,used, and consumed. It includes new chapters on digital culture and cultural work in digital contexts,and all chapters have been updated to acknowledge recent changes in gender images and relations.

Format: Hardback
Length: 300 pages
Publication date: 23 October 2020
Publisher: Polity Press

Gender and Popular Culture, a comprehensive and extensively revised second edition, delves into the profound influence of popular culture on the formation of gendered identities in contemporary society. Drawing upon a diverse array of cultural forms, including popular music, social media, television, and magazines, this text vividly illustrates how femininity and masculinity are constructed, represented, utilized, and consumed. Through a blend of primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, making them accessible and engaging to readers through their application to topical examples such as the #MeToo campaign, intensive mothering, social media discourses, discussions about women and binge drinking, and gender and popular music.

In this revised edition, a new chapter on digital culture explores the intricate connections between digital platforms and gender identities, relationships, and activism. Additionally, a new chapter on cultural work in digital contexts sheds light on the evolving dynamics of gender images and relations within media culture. All chapters have been meticulously updated to reflect recent developments in gender representations and relationships, as well as the evolving landscape of media culture. Furthermore, the book includes new material on the Fourth Wave Women's Movement, audiences and prosumers, and the significant role of social media in shaping contemporary gender dynamics.

As a trusted textbook for students studying gender studies, media and communication, and popular culture, Gender and Popular Culture offers a comprehensive and up-to-date exploration of the complex interplay between gender, culture, and society. It serves as a valuable resource for scholars, educators, and anyone interested in understanding the dynamic forces that shape our understanding of gender and its representations in the media.

Weight: 554g
Dimension: 159 x 237 x 17 (mm)
ISBN-13: 9780745698267
Edition number: 2nd Edition