Gender and Popular Culture

The second edition of Gender and Popular Culture explores the role of popular culture in constructing gendered identities in contemporary society,using a wide range of cultural forms to illustrate how femininity and masculinity are produced,represented,used, and consumed. It includes new chapters on digital culture and cultural work in digital contexts,and all chapters have been updated to acknowledge recent changes in gender images and relations.

Format: Paperback / softback
Length: 300 pages
Publication date: 23 October 2020
Publisher: Polity Press

This fully updated second edition of Gender and Popular Culture delves into the profound influence of popular culture on the formation of gendered identities in contemporary society. Drawing from a diverse array of cultural forms, including popular music, social media, television, and magazines, the book showcases how femininity and masculinity are constructed, represented, utilized, and consumed. Through a blend of primary and secondary research, Milestone and Meyer introduce key theories and concepts in gender studies and popular culture, making them accessible and engaging to readers through their application to topical examples such as the #MeToo campaign, intensive mothering, social media discourses, discussions about women and binge drinking, and gender and popular music.

In addition to this revised edition, the book includes a new chapter on digital culture, exploring the intricate connections between digital platforms and gender identities, relationships, and activism. Another new chapter focuses on cultural work in digital contexts, shedding light on the ways in which these platforms shape and transform cultural practices. All chapters in the book have been thoroughly updated to reflect recent changes in gender images and relations, as well as media culture. Furthermore, the book offers new material on the Fourth Wave Women's Movement, audiences and prosumers, and the role of social media in shaping gender dynamics.

As a comprehensive textbook, Gender and Popular Culture serves as a valuable resource for students studying gender studies, media and communication, and popular culture. It provides a comprehensive and interdisciplinary understanding of the complex interplay between gender, culture, and society, equipping readers with the tools to critically analyze and interpret the media they consume.

Weight: 430g
Dimension: 152 x 230 x 20 (mm)
ISBN-13: 9780745698274
Edition number: 2nd Edition