Gender, Branding, and the Modern Music Industry: The Social Construction of Female Popular Music Stars

Gender, Branding, and the Modern Music Industry explores the gender differences female artists experience in the music industry, highlighting the focus on sexual attractiveness over talent and the resignation of many women to being short-term brands.

Format: Paperback / softback
Length: 266 pages
Publication date: 24 January 2018
Publisher: Taylor & Francis Ltd

Gender, Branding, and the Modern Music Industry is a groundbreaking exploration of the gender disparities faced by female artists in the contemporary music industry. Through a combination of interview data and theoretical frameworks from sociology, mass communication, and marketing, the book aims to provide a comprehensive understanding of the challenges and opportunities faced by these artists.

The book offers a rare lens into the rigid packaging process that transforms female artists of various genres into female pop stars. It sheds light on the industry power brokers who prioritize sexual attractiveness over talent, as they compete in a crowded field for movie deals, magazine covers, fashion lines, and record deals. This focus on the female pop stars body as her core asset has led many women to be viewed as short-term brands, positioned to earn as much money as possible before burning out or aging ungracefully.

The book delves into the sociological forces that drive women into these tired representations and explores the ramifications for the greater social world. It raises important questions about the role of gender in the music industry, the pressures and expectations placed on female artists, and the impact of these representations on society as a whole.

Through a rich blend of empirical evidence and theoretical analysis, Gender, Branding, and the Modern Music Industry offers valuable insights into the complex dynamics of the music industry and its impact on gender relations. It is a must-read for anyone interested in understanding the challenges and opportunities faced by female artists in the modern music industry.

Weight: 422g
Dimension: 231 x 165 x 17 (mm)
ISBN-13: 9781138064164
Edition number: 2 New edition