Gender, Cinema, Streaming Platforms: Shifting Frames in Neoliberal India

This book explores the complex relationship between gender representations in cinema and SVOD platforms in India, examining how feminist and postfeminist rhetoric are intertwined in twenty-first-century content. It investigates the impact of neoliberalism and the digital revolution on media consumption and the representation of gender, highlighting the multiple contesting trajectories in postmillennial Hindi cinema and SVOD platforms.

Format: Hardback
Length: 285 pages
Publication date: 26 March 2023
Publisher: Springer International Publishing AG

This comprehensive book delves into an interdisciplinary exploration of gender representations in cinema and SVOD (Subscription Video on Demand) platforms in India. It aims to identify the intricate nuances and complexities within the so-called feminist discourse prevalent in twenty-first-century film and SVOD content in India. By contextualizing this analysis within the broader framework of neoliberalism and the digital revolution, the book sheds light on how these phenomena have reshaped the media consumption landscape in contemporary India, while also examining the fraught dynamics of gender representation.

The book takes a multi-faceted approach, examining both cinema and SVOD platforms, to understand the reasons behind the transformative shift that has emerged in India over the past two decades. It recognizes the inherent paradoxes that arise from the simultaneous occurrence of these contrasting processes and encourages authors to offer their diverse perspectives on the evolving gender representations in postmillennial Hindi cinema and SVOD platforms.

Spanning a wide range of genres, from commercial Hindi films to SVOD content and documentary films, this book seeks to document the profound transformations facilitated by economic and technological revolutions in contemporary India across various media formats. By examining the interplay between feminist discourse, postfeminist rhetoric, neoliberalism, and the digital revolution, this book offers valuable insights into the complex dynamics shaping gender representations in the Indian media landscape.

This book is a valuable resource for scholars, researchers, and students interested in gender studies, media studies, and the intersection of culture and technology in India. It provides a comprehensive analysis of the evolving gender representations in Indian cinema and SVOD platforms, and encourages further dialogue and exploration of these important issues.

Weight: 519g
Dimension: 210 x 148 (mm)
ISBN-13: 9783031166990
Edition number: 1st ed. 2023