Maarten Leyts
Generation Alpha in Beta: Kidsmarketing in a Changing World
Generation Alpha in Beta: Kidsmarketing in a Changing World
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Excellent- More about Generation Alpha in Beta: Kidsmarketing in a Changing World
Generational thinking is a framework for successful marketing, communications, and product strategy, focusing on Generation Y, born between 2010 and 2025. This book examines the impact of technology and digitization on their brains and development, showcasing how young entrepreneurs and influencers use new media to promote their interests and brand preferences.
Format: Paperback / softback
Length: 143 pages
Publication date: 15 January 2024
Publisher: Lannoo Publishers
Generational thinking is a powerful framework for successful marketing, communications, and product strategy. This comprehensive book delves into the evolving landscape of marketing, particularly targeting the demographic group known as Generation Y, born between 2010 and 2025. It explores the profound impact of technology and digitization on the brains and development of this generation, who will shape the world's consumer landscape in the future. Through insightful examples and anecdotes, the book showcases how young entrepreneurs and influencers harness new media to promote their interests, values, and brand preferences to their peers and a global audience. By understanding the unique characteristics and preferences of Generation Y, businesses can tailor their strategies to resonate with this influential demographic, fostering meaningful connections and driving growth. This book is a valuable resource for marketing professionals, entrepreneurs, and anyone interested in understanding the dynamics of the modern consumer market.
Dimension: 215 x 135 x 9 (mm)
ISBN-13: 9789401463799
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