Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
Generation Z Marketing and Management in Tourism and Hospitality: The Future of the Industry
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- Condition: Brand new
- UK Delivery times: Usually arrives within 2 - 3 working days
- UK Shipping: Fee starts at £2.39. Subject to product weight & dimension
Format: Paperback / softback
Length: 332 pages
Publication date: 26 May 2022
Publisher: Springer Nature Switzerland AG
Generation Z (Gen Z) is the demographic cohort also known as Post-Millennials, the iGeneration or the Homeland Generation. This book is a valuable resource for managers, scholars and students interested in acquiring concrete knowledge on how Gen Z will shape the marketing and management of tourism-related services.
Weight: 476g
Dimension: 210 x 148 (mm)
ISBN-13: 9783030706975
Edition number: 1st ed. 2021
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