Generational Gaps in Political Media Use and Civic Engagement: From Baby Boomers to Generation Z

This book investigates news use patterns among five different generations in a time where digital media create a multi-choice media environment. It introduces the EPIG Model to study how exposure to political information is related to political engagement and participation. The unique dataset allows for comparison of effects between legacy and social media use and helps to disentangle the influence on citizens' political involvement in nonelection and during political campaign times.

Format: Paperback / softback
Length: 202 pages
Publication date: 01 August 2022
Publisher: Taylor & Francis Ltd

This comprehensive book delves into the intricate patterns of news consumption among five distinct generations, navigating the dynamic landscape of digital media in a world of multiplicity. The authors introduce the EPIG Model (Engagement-Participation-Information-Generation), a groundbreaking framework designed to explore the profound relationship between exposure to political information and political engagement across different generational cohorts. Through a multi-method approach, the authors seek to unravel the direct and indirect media effects that shape citizens' political involvement, both during non-election periods and during political campaign seasons.

The book's unique dataset enables a comparative analysis of the impacts of legacy and social media use, shedding light on the nuanced ways in which these media platforms influence political involvement. By incorporating the perspectives of the newly of-age Generation Z, the book offers a deep understanding of the unique challenges and opportunities that the changing media environment presents for this generation, as well as for older generations.

This timely and insightful book holds immense significance for scholars and students engaged in the fields of media studies, communication studies, technology, political science, and political communication. It provides a valuable roadmap for understanding the evolving dynamics between political engagement and the media, equipping readers with the knowledge and tools necessary to navigate the complex terrain of contemporary politics.

Weight: 400g
Dimension: 234 x 156 (mm)
ISBN-13: 9780367629342