Genre Networks: Intersemiotic Relations in Digital Science Communication

This book explores the complexity of science communication online and the new genre assemblages formed at the interface of multiple genres in digital environments. It proposes a conceptualization of Science 2.0 that views digital genres in conjunction with other genres, accounting for the ways in which diverse Internet users choose different points of entry for accessing information on science. The volume draws on a range of case studies and offers new directions for future research on genre studies and digital science communication.

Format: Hardback
Length: 176 pages
Publication date: 30 September 2022
Publisher: Taylor & Francis Ltd

This groundbreaking book employs genre as a powerful lens for delving into the intricate complexities of science communication online and the novel genre assemblages that emerge at the intersection of multiple genres in digital environments. Pérez-Llantada and Luzón advocate for a conceptualization of Science 2.0 that recognizes digital genres in conjunction with other genres, accounting for the diverse ways in which internet users select different entry points to access information on science, encompassing a wide range of depths, perspectives, and viewpoints. Building upon Swales' conceptualization of forms of genre collectivity, the book presents a fresh understanding of multisemiotic genre assemblages in digital science communication, considering the dimensions of hypertextuality, intertextuality, and multimodality in the interdependent relationships between genres.

The volume encompasses a diverse range of case studies, each featuring a unique genre assemblage and social agenda. These case studies explore various areas such as high-stakes science, open peer review, science reproducibility, citizen science, and social media networking. By examining these diverse contexts, the book offers insightful perspectives and new directions for future research in genre studies and digital science communication.

This book will appeal to scholars and researchers in the fields of multimodality, language and communication, and languages for academic purposes, as well as those interested in the intersection of genres and digital media. Its comprehensive approach and rich analysis provide valuable insights into the evolving landscape of science communication in the digital age.

Weight: 490g
Dimension: 229 x 152 (mm)
ISBN-13: 9780367707347