Glamour Road: Color, Fashion, Style and the Midcentury Automobile

Midcentury modern design and the changing roles of women in a male-dominated society influenced American postwar automotive design. This book explores how glamour, fashion, design, and styling became the focus of automotive marketing in the postwar years, with more than 400 photos, illustrations, auto brochures, and advertisements. The Cul de Sac Experience, a highly visual book, showcases how women and fashion directly influenced the traditionally male-dominated auto industry in the mid-twentieth century.

Format: Hardback
Length: 256 pages
Publication date: 28 March 2022
Publisher: Schiffer Publishing Ltd

This captivating book captivates automotive history enthusiasts, classic car aficionados, and anyone with an interest in mid-century fashion and design. It delves into the captivating realm of automotive marketing, where glamour, fashion, design, and styling took center stage in the postwar years. The dramatic photography, elegant fashion, and innovative use of color and materials in mid-century automotive marketing sparked a fervent desire for new cars. Many of the marketing images from this era have remained unpublished since their initial release, making this book a treasure trove of over 400 photographs, illustrations, auto brochures, and advertisements.

With the post-World War II expansion of suburbs, women's needs for automobiles changed dramatically. To appeal to the rising sophistication and influence of women, the automobile industry embraced the fashion industry's annual model changes and hired numerous designers and stylists from the fashion industry. Glamour Road takes the reader on a fascinating journey, revealing how women and fashion directly impacted the traditionally male-dominated auto industry in the mid-twentieth century.

Jeff Stork, a passionate collector of private automobiles in Palm Springs, California, collaborates with Tom Dolle, an award-winning graphic designer and the creative director at Destination PSP, a product design company in Palm Springs, California. Together, Jeff and Tom have created the Cul de Sac Experience, a highly acclaimed and extensively documented event during Modernism Week. This event celebrates classic cars as an essential component of modernist design, attracting widespread attention, captivating photography, and thorough documentation.

Weight: 1924g
Dimension: 238 x 306 x 32 (mm)
ISBN-13: 9780764363900