Global Entrepreneurship & Innovation

Entrepreneurs, innovators, and business professionals must have a global mindset to succeed in a globalized world. This textbook helps develop a global mindset by drawing on theory, research, examples, and case studies, with a strong focus on developing countries and emerging economies. It includes learning features such as learning outcomes, summaries, and discussion questions, and is essential reading for university and college courses related to international entrepreneurship and global innovation.

Format: Paperback / softback
Length: 520 pages
Publication date: 25 April 2023
Publisher: SAGE Publications Ltd

In the ever-evolving landscape of globalisation, entrepreneurial ventures and innovation projects have emerged as key drivers of success, transcending national boundaries and operating across diverse countries and regions. As such, it is paramount for entrepreneurs, innovators, and business professionals to cultivate a global mindset, enabling them to navigate the complexities of a interconnected world. This comprehensive textbook serves as a valuable resource in developing this mindset, drawing upon theory, research, examples, and case studies.

Throughout the text, a significant emphasis is placed on developing countries and emerging economies, recognizing their pivotal role in shaping the business landscape of today. Dedicated chapters delve into timely topics such as migration, immigration, ethnicity, and digitalisation, shedding light on their impact on entrepreneurship. Case studies and examples from around the world, encompassing small start-ups, SMEs, and renowned international brands like Amazon, Dyson, and Uber, provide real-world insights and applications.

Written in an accessible and engaging style, the textbook incorporates a multitude of learning features to enhance the reader's experience. Learning outcomes, summaries, discussion questions, and visual aids are thoughtfully integrated into each chapter, fostering a deeper understanding and application of the material.

This textbook is an indispensable resource for university and college courses related to international entrepreneurship and global innovation. Authored by Sarika Pruthi, Associate Professor in the School of Global Innovation and Leadership at Lucas College and Graduate School of Business, San José State University, USA, and Jay Mitra, Professor of Business Enterprise and Innovation and Director of the Venture Academy at Essex Business School, University of Essex, UK, the text offers a wealth of knowledge and expertise.

By embracing a global mindset and utilizing the insights provided in this textbook, entrepreneurs, innovators, and business professionals can thrive in the dynamic and interconnected global marketplace.

Weight: 998g
Dimension: 189 x 247 x 39 (mm)
ISBN-13: 9781526494450